Scott Goodson

“It's very rare to come across a creative director in Scott's position who sticks to his convictions and never sells out. He is a gifted presenter. Scott Goodson's leadership style makes for a fun loving and inspired creative department supported 100% by a strong strategy and client services team. Scott is not above writing scripts himself when the situation calls for his input, and he leads the creative process with an elegance that is hard to find these days in advertising. It is always such a pleasure to produce work for Scott and his team.”

“I worked with Scott and this team for 2+ years on a digital project to help teen boys make the transition from boyhood to manhood by offering advice and tools for success in important life-style areas. Scott (and the StrawberryFrog group) created a high quality, results oriented, transparent relationship with my team. StrawberryFrog is an innovative agency that gets things done right and with passion.”

“Scott knows his stuff when it comes creating big ideas that harness cultural momentum to propel brands and businesses. More critically, he has always been ahead of his time in his vision for the industry. Since day one (long before diversity was a buzzword) Scott has been carefully curating a truly diverse mix of incredible talent. I had the great fortune to be a part of the senior management team during Strawberry Frog's earliest days in New York. I've never been surrounded by such an extraordinary group of the best and brightest minds in the industry - all of whom had lived in multiple countries and had practiced a range of creative disciplines throughout their careers. We had a tightly knit team who delivered fantastic work with laser precision - and we genuinely loved working together. Scott's innate understanding of the Medici Effect - the power of galvanizing diverse talent around shared values and big ambitions - is what made Strawberry Frog distinctive and set the stage for staggering growth. The efficiency, agility and creativity of the teams he builds are more relevant than ever in today's culture where everything moves and changes at warp speed. ”

“Scott is an inspiration, a big thinker, a leader -- his work and writings on advancing cultural movements have influenced my thinking about brands significantly.”

“Scott is an entrepreneur. He's scrappy, brave, thoughtful and resourceful. Of the many marketing and advertising people who talk about innovation, Scott is one of the very few I've worked with over the past twenty years who actually puts the words into action.”

“Scott has an innate ability to connect markets and business, customers and shareholders, and creativity and analysis. He’s a true leader in his realm.”

“I head a not for profit organisation, Mahindra Foundation, which through its Project Nanhi Kali, currently supports the education of over 100000 girls in India. This was only possible as we understood the power of social media and social networking in attracting the attention of many more donors to our cause. Having stuck to traditional advertising avenues for years, I contacted Scott Goodson of StrawberryFrog to help us find a better and smarter way to market Project Nanhi Kali, and make Nanhi Kali the most admired not for profit brand. Scott helped us reinvent Nanhi Kali on the internet by launching three innovative and very creative micro sites for Project Nanhi Kali namely www.agirlstory.org, www.the-girl-store.org and www.girlepidemic.org. These websites not only took awareness of Project Nanhi Kali to a new level globally but created thousands of new leads and we have now successfully raised over USD 106,000 just through these microsites, which has enabled us to provide quality education to many more underprivileged girls India. The best part is Scott did this without charging us any fee, and continues to strategize with our team to strengthen our presence in the social media space.”

“With an astute anthropological eye, Scott is a compassionate shepherd helping transform marketing from the economy of things to the economy of social benefits. In his TEDxMillRiver talk, he mesmerized the audience by cracking and deconstructing the code on how to build a purpose driven mass movement.”

“Strawberry Frog came on the scene with a fresh vision - that bricks and mortar are not the foundation of unique creative insight. Instead, it's the people. The United Nations of Strawberry Frog is a gifted, insightful and extraordinarily creative group of professionals, who hail from all continents, speak all languages, and are downright worldly. Their ideas ignite revolutions. If I had only one agency to hire, Strawberry Frog was, is, and perhaps, will always be a perennial favorite.”

“Scott and his team are one of the top agencies I have worked with in my career. Over the past 15 years I have hired and/or collaborated with brand stewards for some of the top brands in the world. In my experience few are able to capture the essence, articulate the voice, and mobilize a brand like Scott and his team can. For anyone who is wrestling with finding the inner soul of their brand, I would highly recommend reaching out to this small but mighty, unconventional agency - you will not be disappointed.”

“Creative, progressive, seamless. Makes a difference - for brands and their caretakers. A benchmark in the industry for modern integrated cross communication without boarders, fat account execs and all the waste which is the common tune in modern agencies. All You Dinosaurs beware!”